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Evaluating marketing performance involves
more than
counting calls and basic call tracking.
At TYM© our
advanced analytic reports and
services allow customers
to make immediate fact-based decisions improving
marketing effectiveness. TYM's© online dashboards are
intuitive and easy to navigate allowing customers to ask
any question and receive real-time answers.
Measurement outcomes include:
- Campaign performance report cards
- Top and bottom performing
mediums / ads
- Calls by market, medium or both
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Identify unique vs. total calls
- Separate new inquiries from repeat callers
- Segment out internal use of marketing numbers
-
Cost-per-Inquiry (CPI) &
Sale Conversion metrics
- CFO "feel good"
reports
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